Verse x fz casting

fz casting is a casting agency founded by casting director Frank Zabilka. They are primarily focused in Chicago and the Midwest, with credits that also span New York City, Los Angeles, Minneapolis, Scottsdale, and the Southeast. 

After a decade of experience in the casting world, and with a particular penchant for comedy, fz casting wanted to showcase their portfolio of work with a website that could also be a place to connect with their services.

The biggest mission with the fz casting site was to ensure that the energy and playfulness of the brand came across in a professional, clean manner. We set the electric green of the existing brand logo against an earthier, more muted color palette that allowed it to pop but still gave the site a grounded and professional feel.

The result is a site that highlights the fz casting portfolio — particularly their comedy work — while still being a sleek and user-friendly.

We also optimized the whole site for advanced SEO, implementing tags, meta descriptions, alt text, compressed imagery, headlines and keywords throughout the site.